marketing handbook 𐃃
world of marketing is vast, dynamic and growing faster than we can learn and keep up. it could be confusing to navigate these ever changing waters alone.
however, this (hopefully) ever growing resource is your partner in marketing.
lets get going.
1. getting started
know yourself, situation & find purpose
below is a rough roadmap for upcoming resources
2. fundamentals
understand and apply marketing principles
3. market research
building strategies with data
4. content marketing
creating & sharing your story
5. Social media marketing
use platforms effectively
6. email marketing
Insights into best email practices
7. search engine optimization
Targeting keywords and getting results
8. paid advertising
paid ads to get you results
9. analytics & tracking
measuring performance
10. conversion optimization
turn page visits to happy customers
11. branding & design
creating a guideline to brand design system
12. marketing automation
implementation and platforms
13. budgeting & return on investment
allocating and tracking with financial planning tools